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During COVID, we’re learning that necessity is, in fact, the mother of invention. How can radio use video chat technology to survey its listeners, while creating events that connect audiences to station brands? Consultant Fred Jacobs has been conducting Zoom focus groups and listener advisory groups since the pandemic began. Watch as he conducts an all-new focus group for the Radio Show and then shares details – and stories – about how these groups work and how any radio station can put them together.

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