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Clients for Life

Friday, Oct. 9 | 4 – 4:30 p.m.

You can never maintain a competitive advantage based solely on product and price. It’s what you do beyond the product that will set you and your media company apart from the rest. Sellers who focus on creating the strategies to address the priorities of their clients sell bigger and longer-term contracts. In this session, hear from a local client who has the kind of relationship with a media rep that we all want. Find out how the relationship developed, what’s important to the client and learn what this seller did to help create customers for life.

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Presenters

Allison Warren
Allison Warren
Vice President | Market Manager
Cumulus Radio Station Group | Nashville
Session Moderator
James England
James England
Account Executive
Forcht Broadcasting
Chris Robinson
Chris Robinson
Owner
Eubank Pizza, Somerset, KY