Coffee With Consultants: Seth Resler
How to Use the Web to Attract New Clients
The pandemic has taken a big toll on many of the industries that, in the past, have produced reliable advertising clients. As a result, it’s never been more important for broadcasters to attract new clients. Unfortunately, many sales staffs rely on the same lead-generation techniques that they were using 50 years ago. In this video, Seth Resler of Jacobs Media will show you how companies outside the broadcasting industry are using the web to generate leads and how broadcasters can adopt these practices to attract more clients.