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Don’t Leave Money Behind. Are You Counting All Your Listeners?

Thursday, Oct. 8 | 3 – 3:45 p.m.

As listeners tap into radio’s content across all platforms, what are all those ears really worth? Monetizing the value of your radio station’s listeners to advertisers is crucial to increasing revenue. In this session, you’ll learn how an accumulated audience is bigger and better than traditional ratings.

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Presenters

Mike McVay
Mike McVay
President
McVay Media
Chelsey Maddox-Dorsey
Chelsey Maddox-Dorsey
CEO
A Wonder Media Company, LLC
Jeff Sottomano
Jeff Sottomano
Executive Vice President of Programming
Entercom
Ira Rosenblatt
Ira Rosenblatt
General Manager
Golden Isles Broadcasting