Real-World Applications of Ad Attribution in Radio
Friday, Oct. 9 | 3 – 3:30 p.m.
Digital technology has reshaped our personal and professional lives, created new industries while disrupting others and has provided a level of data and insights not seen in previous times. With that data comes opportunities and threats. Meanwhile, the radio industry has recently seen AI-driven attribution technology give validation to the effectiveness of radio advertising. Radio stations – from small to enterprise – are leveraging attribution data to grow revenue and enhance transparency while leveling the playing field with digital mediums.
Join Paul Cramer, managing director, Enterprise Radio Solutions, Veritone, as we spotlight a client and discuss real-world applications of ad attribution in radio.
In this webinar, learn best practices, success stories and pitfalls to avoid when applying attribution metrics to broadcast radio campaigns. In addition, learn how small changes in your attribution strategy today will shape future and retained ad investments in your station brands in a rapidly changing landscape.